Features ProvidedOptimizelyFreshmarketer
A/B testing YesYes
Chrome ExtensionNoYes
Visual EditorYesYes
Integrated heatmapsYesYes
Split URL TestingYesYes
Split testing with integrated heatmapsNoYes
PersonalisationYesYes
Dynamic heatmapsNoYes
Session replayNoYes
Polls and FeedbackNoYes
Heatmaps
Only on integration with Crazyegg and Clicktale
Yes
Scrollmaps
Only on integration with Crazyegg and Clicktale
Yes
Funnel Analysis
Only on integration with Mixpanel
Yes
Form Analytics
Only on integration with Clicktale
Yes
Survey
Only on integration with Qualaroo
Releasing soon
Advanced targeting segments
YesYes
Real-time results
YesYes
Encryption of sensitive data at Rest
NoYes
Data backup in multiple locations/GEO regions
YesYes
Support
Online support and knowledge base
Phone support, online support and knowledge base
Snippet Type
Synchronous and asynchronous
Synchronous and asynchronous


Our competitive advantages:

  • Real time visualization & reporting of heatmaps.
  • Generate dynamic live heatmaps report, instead of viewing them in snapshots.
  • Gain accurate insights with no sampling of data.
  • Heatmaps for dynamic elements (sliding banners, drop down menu, etc).
  • Support for responsive HTML5 and CSS3 websites.
  • Heatmaps for gated pages via Chrome extension.
  • In-depth metrics on Number of clicks in the website.
  • Consolidated reports for pages with common templates.
  • Generate heatmaps integrated with A/B and split url testing.
  • Pricing plan is based on number of unique visitors per month, rather than total number of visits per month. Example: When a user visits a website 10 times in a month, Freshmarketer considers it as 1 unique visit, while others consider it as 10 visits.




Technical Support
Don't see what you're looking for? Just drop us a mail