Freshmarketer Events
| Plan | ✘ Sprout | ✘ Garden | ✔ Estate |
What are Events?
Events are referred to as any action performed by your users on your webapp/website such as adding the product to cart, purchase of a product, adding the product to a wishlist, submitting a form, clicking a button, email click, email open, etc. Whenever an event occurs an attribute will be attached to these events, which contain information of when and where these events happened eg: from which device this event happened, from which operating system it happened, at what time it happened, from which location and timezone it happened etc
This event-related information can be used by you to understand your visitors & users better and also it can be used to segment your users based on their actions and run specific personalized campaigns or automated drip campaigns for them.
We recommend you to continue the process of integrating the events on your webpage/webapp only if you are familiar with the usage of events and attributes in all main platforms such as Java, JS, Android & IOS, Webapps. If not, please seek your developer's help for the same.
//We recommend you to jot down all the events you would like to track along with their attributes & Datatypes//
Note: Data types once defined cannot be changed later, so we request you to be sure of what data type you are defining before starting. Freshmarketer will not be able to record data if the datatype received is different than what was defined in the beginning.
Before we go ahead with the Freshmarketer events, please refer to the below table(1.1) to know our base attributes. These base attributes will be captured automatically whenever an event occurs on your webpage/web apps. Users cannot modify or edit these attributes in any way.
Base attributes(Table 1.1)
Name | Type | Description |
event_name | string(50) | All the system event names (email_sent,email_delivered,email_subscribed,email_unsubscribed,email_bounced,email_opened,email_clicked,journey_entered,journey_exited,page_viewed,form_submitted) |
event_category | enum | All the system category(email, journey, web, form) |
event_type | enum | System events and Custom events |
org_id (account_id) | long | Org ID/Account ID associated with the user |
contact_id | long | Contact ID associated with the user |
event_time (created_at) | datetime | Event occurred time |
Freshmarketer supports two types of events System events & Custom events
System Events
System events will be captured by Freshmarketer automatically, adding to these all the events performed by the user in the Journey workflow, Bulk campaigns also will be captured.
System Events consists of the following four categories:
Email Events
Journey Events
Web Events
Form Events
Email Events
| EVENT CATEGORY | EVENT NAME |
| Email Sent | |
| Email Delivered | |
| Email Opened | |
| Email Clicked | |
| Email Bounced | |
| Email Unsubscribed | |
| Email Subscribed |
Email events attributes
(adding to base attributes(refer table 1.1) below attributes are captured in email events)
subscription_id | The ID of the subscription |
campaign_id | The ID of the campaign that was sent through Freshmarketer |
journey_id | The ID of the journey sent through Freshmarketer that the campaign belongs to |
journey_state_id | The ID of the journey status that was sent through Freshmarketer |
email_event_id | The ID of the email which was part of the campaign |
Journey Events
EVENT CATEGORY | EVENT NAME |
| Journey | Journey Entered |
| Journey Exited |
Journey Events attributes (adding to base attributes(refer table 1.1) below attributes are captured in journey events) | |
journey_id | The ID of the journey sent through Freshmarketer that the campaign belongs to |
journey_state_id | The status ID(Active, Draft, Stopped) of the journey that was sent through Freshmarketer |
EVENT CATEGORY | EVENT NAME |
WEB | Page Visit |
| Custom Events |
Web Events attributes (adding to base attributes(refer table 1.1) below attributes are captured by web events) | ||
visitor_id | string (100) | The ID of the user |
ipaddress | string (100) | The IP address of the user |
browser_name | string (100) | Name of the browser in which event captured |
city | string (255) | Name of the city where the event occurred |
state | string(255) | Name of the state where the event occurred |
country_code | string(5) | (iso code) Country code where the event occurred |
medium | string(255) | UTM medium of the campaign in which event captured |
referrer | string | Referrer of the event |
query_params(incl utm) | string(255) | Query parameter in the referrer URL with UTM |
domain | string(255) | Name of the domain URL on which event occurred |
url | string | Page URL on which event occurred |
url_path | string | URL path on which event occurred |
OS | string | Name of the OS on which event occurred |
Form Events
EVENT CATEGORY | EVENT NAME |
| FORM | Form Submitted |
Custom Events
Custom events are the events that are sent by you to the Freshmarketer, these events are user-defined. This can be any action performed by your users on your website/web apps such as Added to wishlist, Added to cart, Product ordered, Product purchased, Payment failed etc, you can define these events based on your needs.
Associate Visitor API
Frontend API:
FM.associateVisitor("johny.depp@hollywood.com");In the above screenshot, ‘johnny.depp’ is an ANONYMOUS user who visited the freshmarketer pricing page “https://www.freshworks.com/marketing-automation/pricing”. By using our JS API FM.associateVisitor(“email”) we are associating the anonymous user to their email contact.
Note: The above API will not create a contact if it is not already present in your Freshmarketer account.
Rest API:
curl -XPOST -H "fm-token:jrr3g04b0atvta4tmghbguhgugvd03r9n8v7eon7mv1b7qa" 'http://<domain>.freshmarketer.com/mas/api/v1/contacts/associate-visitor' -d '{"visitor_id": "1564408766806r0.8685208684454182", "email": "johnny.depp@hollywood.com"}'Note: If contact is not present in your Freshmarketer account, the above API will create a new contact
Custom Event API
Frontend API
FM.trackCustomEvent("Added to cart",
{
"email": "david.thompson@sample.com",
"price": 100.21,
"currency": "USD",
"is_mobile_transaction": true,
"return date": "2019-12-30"
});Rest API
curl -XPOST 'https://<domain>.freshmarketer.com/mas/api/v1/events?email=david@aws.com&event_name=signup_from_social' -d'{"price": 1000, "currency": "USD", "product-name": "Amazon Fire Stick", "user_id": "1010303"}' -H "Content-Type: application/json"Date formats supported
1. "yyyy-MM-dd";
2. "yyyy-MM-dd HH:mm:ssZ";
3. "yyyy-MM-dd HH:mm:ss.SSS z";
4. "yyyy-MM-dd HH:mm:ss.SSS";
Custom Event Attributes
Custom event attributes are user-defined, you can define custom event attributes depending on your requirement and your business needs.
For eg: Product added to the cart, can have the following attributes product name, product price, currency value, etc.
Limitations of Custom Event:
Freshmarketer supports following Datatypes:
- Boolean
- Number
- String (255 characters)
- Date
- Event name can be max (100 characters)
- A custom event can have a maximum of 25 custom attributes per data type( Boolean, Number, String, Date (i.e. 25 custom attributes of Number data type, 25 custom attributes of String data type, etc.).
- The maximum length of an event name is 100 characters.
- The maximum length of a String data type for an attribute is 255 characters.
- The maximum length of an attribute name is 50 characters.
- The name of your event or event attribute should not begin with fm_