You can now set certain preferences within your Freshmarketer account that will be applied globally. These preferences will determine the communication relationship between the Admin and the contacts uploaded within the Freshmarketer’s database.
Subscription types represent the lawful basis to communicate with your contacts through email.
How to manage subscription email types:
Login to your Freshmarketer dashboard and find the ‘settings’ icon from the left pane of the dashboard.
Note: All the default email types would be received by the contacts which are present in your Freshmarketer account as they are mapped as ‘subscribed’ by default.
Selecting subscription type email for Email campaigns and customer journeys:
In your Freshmarketer dashboard, from the left task pane > Bulk campaigns > Create Email Campaign or clone an existing email campaign.
Under the ‘Configure’ tab, you will find the option to select a specific email type for your campaign.
In your Freshmarketer dashboard, from the left task pane > Journey emails > you will land on the ‘configuration’ tab to select the subscription email type.
Also, while configuring a customer journey. Once you add the ‘email campaign’ block you can choose to create a new campaign or clone, edit an existing campaign, you will be directed to the ‘configuration’ tab which would prompt you to specify the email type.
How does selecting a subscription email type help?
While you may want to send out promotional frequently, email marketing involves much more strategy than that. It’s about building relationships with your customers.
As you give recipients the power to choose the email preference, there are multiple instances where contacts would only like to subscribe to certain email types.
The benefit of allowing your customers to choose the content type they want to receive is that it helps with segmentation.
So, if you choose a particular email type while configuring an email campaign, only the contacts subscribed to the particular email type will receive an email which helps
In delivering customized campaigns that are sure to elicit a better response.