Freshmarketer's integration with Adobe Analytics lets you view the analytics details for visitors who've seen a specific variation of your Freshmarketer experiment. This article walks you through how to set up the integration.
Step 1: Navigate to project settings in your Freshmarketer account. Click on integrations and enable the “Adobe Analytics" toggle button. This enables Adobe integration for your Freshmarketer account.
Step 2: Include the below snippet in your website code after the adobe analytics code is defined but before the adobe analytics tracking call. Reason is, Freshmarketer needs to know when there is an object to append information to, before the tracking call is sent.
Integration code:
window.FMApi = [];
window.FMApi.push("fm_activate_adobe_integration");
The sVariable specified in the above screenshot contains all the tracking tags which needs to be sent to Adobe Analytics for a given visitor.
Step 3: If you would like to have a custom sVariable, please add a parameter specifying your custom variable to the second line of the snippet as shown below.
window.FMApi = [];
window.FMApi.push("fm_activate_adobe_integration",{"sVariable":my_custom_s_var});
Step 4: After the code integration in your website, navigate to your Freshmarketer experiment’s “Preflight” tab. Enable the checkbox for Adobe analytics. This enables the Adobe integration for this particular experiment.
In Adobe Analytics, eVar and prop variables pass information along with the tracking call(s.t()). For each Freshmarketer experiment, the integration uses a unique eVar or prop variable to pass the experiment name and variation name that the visitor is currently bucketed into.
You can choose the eVar and prop values from the dropdowns as shown below. The value of eVar and prop should be unique for each and every experiment inside Freshmarketer.
To know more about the differences between eVar and prop, please check this document.
Note: Your Freshmarketer experiment should be in running status for the Adobe analytics integration to work.