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AB Testing

Creating Your First A/B Test Using Chrome Extension
Welcome to the new age of A/B testing! Freshmarketer marks the industry’s first ever A/B test using the browser plugin. STEP 1:  Create A/B Test ...
Tue, 9 Jan, 2018 at 11:12 AM
Making Changes to a Running Experiment
At Freshmarketer we believe that there should be no limitations while testing. However, we do recommend some best practices while the experiment is runni...
Tue, 9 Jan, 2018 at 11:55 AM
Interpreting Results of A/B Tests
 Now that your experiment is over and you got the results in the Freshmarketer Reports page.What next? To analyze and act upon the results from the...
Tue, 9 Jan, 2018 at 11:56 AM
All about Goals in AB Testing
The success or failure of an AB testing experiment on a site is determined by whether certain goals have been met or not. Setting up goals for an experim...
Tue, 9 Jan, 2018 at 11:57 AM
All about Custom Event Goal
Custom event goal helps in tracking user interactions on elements that cannot be determined by just clicks or interactions. Why need custom event ...
Tue, 9 Jan, 2018 at 3:07 PM
Creating Custom Event Goal
Custom event goal is different from the default goals. Default goals are subjected to the main business objective. It includes clicks on links, eleme...
Tue, 9 Jan, 2018 at 3:10 PM
Creating Revenue Tracking Goals
This article will guide you to implement revenue tracking goals to your experiment. With Freshmarketer, you can get the monetary value of every pur...
Tue, 9 Jan, 2018 at 3:11 PM
All About Bounce Rate Goal
Bounce rate has always been an indispensable metric for the measurement of a site’s visit quality because it indicates the percentage of visitors who vis...
Tue, 9 Jan, 2018 at 3:11 PM
Track time on Page Goal
Track time on Page Goal Goals in A/B testing helps you learn your visitors’ behavior in the variations you create and gain insights to boos...
Tue, 9 Jan, 2018 at 3:12 PM
All About Custom Audience
Custom Audience is an advanced feature which lets you choose the audience to be included in the Experiment. Custom Audience allows you to create audience...
Tue, 9 Jan, 2018 at 3:15 PM