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AB Testing

Creating Your First A/B Test Using Chrome Extension
Welcome to the new age of A/B testing! Freshmarketer marks the industry’s first ever A/B test using the browser plugin. STEP 1:  Create A/B Test ...
Tue, 9 Jan, 2018 at 11:12 AM
Making Changes to a Running Experiment
At Freshmarketer we believe that there should be no limitations while testing. However, we do recommend some best practices while the experiment is runni...
Tue, 9 Jan, 2018 at 11:55 AM
Creative Menu to Help Create Variations
Creating a variation in A/B testing might sometimes appear ambiguous if the options are misunderstood. The guide below will throw some light on the option...
Wed, 14 Mar, 2018 at 7:41 AM
Interpreting Results of A/B Tests
 Now that your experiment is over and you got the results in the Freshmarketer Reports page.What next? To analyze and act upon the results from the...
Tue, 9 Jan, 2018 at 11:56 AM
How to Track Clicks on Element in AB Testing?
Freshmarketer allows you to track clicks on element to know how many clicks happened for the specific element such as SignUp, Submit or any CTA buttons ...
Wed, 14 Mar, 2018 at 8:18 AM
All about Goals in AB Testing
The success or failure of an AB testing experiment on a site is determined by whether certain goals have been met or not. Setting up goals for an experim...
Tue, 9 Jan, 2018 at 11:57 AM
All about Custom Event Goal
Custom event goal helps in tracking user interactions on elements that cannot be determined by just clicks or interactions. Why need custom event ...
Tue, 9 Jan, 2018 at 3:07 PM
Creating Custom Event Goal
Custom event goal is different from the default goals. Default goals are subjected to the main business objective. It includes clicks on links, eleme...
Tue, 9 Jan, 2018 at 3:10 PM
Creating Revenue Tracking Goals
This article will guide you to implement revenue tracking goals to your experiment. With Freshmarketer, you can get the monetary value of every pur...
Fri, 23 Feb, 2018 at 7:56 AM
All About Bounce Rate Goal
Bounce rate has always been an indispensable metric for the measurement of a site’s visit quality because it indicates the percentage of visitors who vis...
Tue, 9 Jan, 2018 at 3:11 PM