Cookie Name
Purpose
Generation Time
Duration
Usage
zarget_user_idUnique ID where user bucketed into the experiment in the websiteWhen user's URL matches with the experiment URL set STRING (root domain) only once when the visitor reaches the pageIt is used for user identification
zarget_visitor_infoExperiment details running on the website like experiment id, variation idWhen user's URL matches with the experiment URL- set Same variation for a particular userIt is used for identifying variations
zarget_debug_infoThis cookie sets the preview experiment informationSet when user clicks on preview Experiment creatorIt is used for showing preview variation
zarget_poll_dataThis cookie sets the information about the polls & feedback experiment like number of times it was completed and minimizedSet when user's URL and poll URL matches
It is used for Minimization & submission of poll
zarget_funnel_This cookie sets the information about the webpage URLs pushed into the funnelSet when user's URL and Funnel URL matches
30 days
zarget_vpageThis cookie sets the information about the virtual page URLs pushed into the funnelSet when user's Funnel contains Virtual page URLs
30 days
fm_sid_
Used to identify the running session experiment in the particular domain
When the url matches with the configured experiment url
2 hours
Identifying running session experiment



Cookies that Freshmarketer stores on your visitor's browser which expire automatically after 365 days:


Cookie Name
Purpose
_otTo identify the user in the app.zarget.com
_stcookie for view user functionality