Cookie Name
Purpose
Generation Time
Duration
Usage
zarget_user_idUnique ID where user bucketed into the experiment in the websiteWhen user's URL matches with the experiment URL set 365 daysIt is used for user identification
zarget_visitor_infoExperiment details running on the website like experiment ID, variation IDWhen user's URL matches with the experiment URL- set 365 daysIt is used for identifying variations
zarget_poll_dataThis cookie sets the information about the polls & feedback experiment like number of times it was completed and minimizedSet when user's URL and poll URL matches365 daysIt is used for Minimization & submission of poll
zarget_funnel_This cookie sets the information about the webpage URLs pushed into the funnelSet when user's URL and Funnel URL matches
30 daysTo save page visits and URL data
zarget_vpageThis cookie sets the information about the virtual page URLs pushed into the funnelSet when user's Funnel contains Virtual page URLs
30 daysTo save virtual page visits data
fm_sid_
Used to identify the running session experiment in the particular domain
Generates when the url matches with the configured experiment url
2 hours
Identifying running session experiment
zg_cus_attrThis contains custom attributes to send to Freshmarketer for visitor trackingSets when customer pushing custom data through Freshmarketer API365 daysUsed to send the custom data to Freshmarketer along with user agent details
zarget_goal_info
This contains reference to goal conversion for experimentsSets when goal conversion happens365 daysContains information about goals
freshmarketer_opt_out
This contains visitors preference of opting out from tracking, for GDPR compliance
Sets when user clicks on opt out link10 yearsContains visitor information to opt out from tracking



Cookies that Freshmarketer stores on your visitor's browser which expire automatically after 365 days:


Cookie Name
Purpose
_otTo identify the user in the app.zarget.com
_stcookie for view user functionality