The guide below will help you create heatmap to track your whole website 

STEP 1: Create a Heatmap Experiment

Heatmap experiment in Freshmarketer can be created in any of the two ways:

  • Using Freshmarketer’s Chrome extension

  • Using Freshmarketer’s web app

Using Freshmarketer’s Chrome extension

Enter the URL of the webpage to be tested in Chrome browser. Click on the Chrome Extension and select Heatmap

Using Freshmarketer’s web app

Log into and on the Dashboard page, select Heatmaps either from the left side panel or from the New Experiment option.


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A Heatmap page opens. Provide an Experiment Name and hypothesis for your easy reference.

STEP 2: Enter URL For Heatmap

Click on the drop-down menu under “Experiment URL”, it provides the following options for URL targeting

1.Simple Match- Default match type used to target a page on a site.

2.Exact Match- Targets a URL with the query parameter.

3.Regex- To use the RegEx functionality for targeting pages with a pattern match.

4.Substring-Target all pages which contain the given substring.

Now Choose RegEx from the drop-down menu as we are going to use a Regex pattern to track the whole website. Use the below-given RegEx pattern to track the whole website.

Regex pattern:  https?://(www.)?*

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Replace with your domain name. For eg:,

click on Launch Experiment button at the top right of your page.

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Code verification pop-up

Ensure Freshmarketer Code is integrated on the website you are trying to track Read more about Freshmarketer code integration

You can also send the code to your developer to implement it on your behalf. Click on Send code to the developer and you will be prompted to type the email address. Now, the code will be sent to the email address automatically.

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