Heatmap:

Feature Description VWO Freshmarketer
Display number of
clicks on each
element.
NO Yes
Scroll map
NO Yes
Consolidated report
on heatmap.
NO Yes
Date range filter to
display the number of
clicks on heatmap
and scrollmap
NO Yes


A/B testing:

Feature Description VWO Freshmarketer
Realtime reporting
Sporadic
Yes
Notes and labels
Yes NO
Enable Scheduling
Yes Coming Soon
Cross-domain testing
Yes Yes


Polls & Feedback:

Feature Description VWO Freshmarketer
Destination URL for
Thank you message
NO Yes
Custom theme color
picker.
NO Yes
Device information, OS
Information, Country code,
timestamp.
NO Yes
Filter report based
on date range
NO Yes
Detailed Reporting -
Conversion rate, abandon
rate, average time spent, to
complete, visits,
starters, conversions,
drop off.
NO Yes
Audience targeting
Yes Coming Soon
Question bank
Yes Coming Soon


Split Testing:

Feature Description VWO Freshmarketer
Redirect with live
query parameter
NO Yes
Realtime reporting.
NO Yes
Date range filter
NO Yes
Scheduling
Yes NO


Others

Feature Description VWO Freshmarketer
In-app notification
Yes NO
Personalization
Yes Yes
Multivariate Testing
Yes NO


Advantages:

  • Heatmaps for dynamic and interactive website content.
  • Industry first Chrome extension to create and manage tests.
  • Freshmarketer reports generated are real time.
  • Much advanced Regex match pattern in Split URL testing, where all the pages can be included using symbol in original URL and replacing the ' * ' with the variables in the variations.




Technical Support
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