Heatmap:
 

Feature DescriptionVWOFreshmarketer
Display number of
clicks on each
element.
NoYes
Scroll map
NoYes
Consolidated report
on heatmap.
NoYes
Date range filter to
display the number of
clicks on heatmap
and scrollmap
NoYes


A/B testing:

 

Feature DescriptionVWOFreshmarketer
Realtime reporting
Sporadic
Yes
Notes and labels
YesNo
Enable Scheduling
YesComing soon
Cross-domain testing
YesYes
Edit dynamic webpages easilyNoYes
Heat map integration for testsYesYes
Javascript code executionYesYes
Target audiences based on custom attributesNoYes
Import goals from Google analyticsNoYes
Adobe analytics integrationNoYes


Polls & Feedback:

 

Feature DescriptionVWOFreshmarketer
Destination URL for
Thank you message
NoYes
Custom theme color
picker.
NoYes
Device information, OS
Information, Country code,
timestamp.
NoYes
Filter report based
on date range
NoYes
Detailed Reporting -
Conversion rate, abandon
rate, average time spent, to
complete, visits,
starters, conversions,
drop off.
NoYes
Audience targeting
YesComing Soon
Question bank
YesComing Soon


Split Testing:

 

Feature DescriptionVWOFreshmarketer
Redirect with live
query parameter
NoYes
Realtime reporting
NoYes
Date range filter
NoYes
Scheduling
YesComing soon


Others

Feature DescriptionVWOFreshmarketer
In-app notification
YesNo
Personalization
YesYes
Multivariate Testing
YesNo


Advantages:

  • Heatmaps for dynamic and interactive website content.
  • Industry first Chrome extension to create and manage tests.
  • Freshmarketer reports generated are real time.
  • Much advanced Regex match pattern in Split URL testing, where all the pages can be included using symbol in original URL and replacing the ' * ' with the variables in the variations.




Technical Support
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