In adherence to GDPR compliance, Freshmarketer provides an option to enable/disable
IP Anonymization at the user end to mask IP address of their visitors
IP anonymization can be enabled by navigating to https://app.freshmarketer.com => Project settings => IP Settings => Enable IP Anonymization
Once it is enabled Freshmarketer will anonymize IP address at the organization level
For IPv4 addresses, the last octet of the IP address will be changed to X.
- For IPv6 addresses, the last 80 bits of 128 bits are set as X
Only after the anonymization of IP addresses, it will be stored on the server.
Existing IP addresses stored in the database will not be anonymized since data is already collected
New IP addresses will be anonymized and stored.
Points to Remember:
Freshmarketer can find the geolocation from the anonymized IP address
Freshmarketer can process the anonymized IP address and determine the geo-location from the masked IP address.
IP addresses stored for the existing visitors will not be masked as it is already captured
Anonymization of IP address will be applied only to the new visitors and returning visitors.
If the relational operator is given as “Equals”- Exact IP address may not work if the visitor has returned with a different IP address.
A notification message will be displayed requesting users to use “Contains” relational operator.
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